The Evan Almighty Marketing Reminds Me of a Story...

TimK — Mon, 04 Jun 2007 15:08:22 -0700

Speaking of Lauren Graham movies, I just NetFlixed Because I Said So, and I really liked it. And I’d like to write about it, except I can’t, because there’s so much Evan Almighty stuff, I can’t even keep up with it.

And guess what. Tom Shadyac is upset that there isn’t enough!

Yes, apparently he had a conniption fit over Evan Almighty at a meeting with Universal. He doesn’t think there’s enough advertising. And the movie doesn’t come out for almost 3 more weeks.

Interestingly, the New York Times reports, they’re targeting some of the marketing for Evan Almighty to appeal to a religious audience. And you know what else? This sounds normal to me. Because when I was a kid, Edward Herrmann did a movie for Disney called The North Avenue Irregulars. In this movie, he played the new pastor of a small Presbyterian church. When the church loses $4,000 to illicit gambling, he decides to join forces with the FBI to go after the local mob.

Being a Disney movie, it was more whimsy and humour than drama. But as I recall, it was rated PG. (And in those days, this was a big deal.) And I remember my own Dad, who at the time was a pastor at a tiny church in the tiny town of Burgettstown, Pennsylvania— My Dad arranged a movie night, and a bunch of people from our church raided the local theatre to see Edward Herrmann and The North Avenue Irregulars.

Already, my parents are asking me what I know about Evan Almighty (because they know it stars Lauren Graham). And they don’t care because they’re following the film. No, it’s because of all the marketing Universal has already done on this film.

Here’s a new behind-the-scenes featurette, courtesy Moviefone. This one features Wanda Sykes, who plays Rita in the film. And she has a second-order Gilmore Girls connection. It’s like the Kevin Bacon game. Wanda plays Barb in The New Adventures of Old Christine, along with Tricia O’Kelly, who plays Marly there and who played Nicole Leahy in the third and fourth seasons of Gilmore Girls.

And here are three more TV trailers… Just because…

-TimK

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