(Gilmore Girls fan site)Milo Ventimiglia will direct a 12-episode comedy series, though Divide Pictures, his production company he co-founded with Russ Cundiff, who will produce the series, written by Adam Green (Hatchet). American Eagle Outfitters, along with MTV, is making the series, It’s a Mall World, a reality.
“Our audience is always looking to us for new entertainment experiences, from hit shows to content partnerships, that extend to both on-air and online,” said John Shea, executive vice president, MTV Networks Music & Logo Group. “American Eagle and Divide Pictures are helping us deliver on that notion, and we are excited to work closely with our partners to once again change the mold to deliver a new experience for our audience.”
Milo founded Divide Pictures with his best friend Russ Cundiff (who apparently has a YouTube account). The production company last year released an independent film, Intelligence, which won several awards.
It’s a Mall World explores the lives and relationships of several mall employees:
The cast is made up of talented, up-and-coming actors including Sam Huntington (Superman Returns, Veronica Mars), Dianna Agron (Shark, CSI: NY), Amanda Loncar (The Loop, Law & Order), Deon Richmond (Hatchet, Not Another Teen Movie) and Eddie Hargitay (Neutral Ground, Freaky Links).
“I am excited to be working with American Eagle on its first original series,” said Milo Ventimiglia. “I am passionate about telling compelling stories and having the opportunity to partner with a brand that understands and respects creativity.”
Three-minute mini-sodes of the show will premiere on MTV during The Real World: Sydney this summer and in American Eagle stores across the country. The complete five-minute episodes will air exclusively on AE.com Thursday nights at 8 P.M., beginning August 2.
Read the official press release at http://www.AE.com/mallworld.
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