(Gilmore Girls fan site)In the episode “Bon Voyage,” in reference to Virginia Slims.
LANE: How weird is this? Yesterday we’re sitting on your porch playing jacks and praying to grow boobs, and now look at us. I have a husband and two babies in there, and you’re about to go off and conquer the world. Or at least write about it.
RORY: We’ve come a long way, baby.
This is a reference to the Virginia Slims ads of the late 1960’s through the mid 1980’s. These cigarettes were marketed to women in the feminist era, reflected by the ads’ slogan, “You’ve come a long way, baby.”
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