In the episode “Pilot,” in reference to RuPaul.
RORY (looking at the piles of assorted makeup her mother bought her): God! RuPaul doesn’t need this much makeup!
Get the Flash Player to see this player.
Rory makes this statement in reference to the massive amount of lipgloss and other makeup that Lorelai carries in her purse.
RuPaul is a famous drag queen from the 90’s. (S)he gained fame by doing things like recording with Elton John (“Don’t Go Breakin’ My Heart”) and, after being hired by MAC Cosmetics, became the first drag supermodel. Hence the makeup reference.
Read more about RuPaul